Creative. On-set Art Direction.
Brand Film
Westside Film
A direction centred around the relationship between product and origin, reflecting the connection between Sportscraft and Australian merino wool. Grounded in the people and environment behind it.
Photographer: Georges Antoni
DOP: David Child
Stylist: Sara Smith
Hair: Alan White
Make-up: Victoria Baron
Producer: Brooke Smith
Head of Brand: Nic Briand
Art Director: Olga Okun
Creative. On-set Art Direction.
Prep and Post Direction.
Campaign Film
Shot in studio with the focus on product, the rich hues of the season are utilised as the backdrop for this campaign. The silhouettes are striking, the mood playful, finding beauty in simplicity.
Photographer: Georges Antoni
DOP: David Child
Stylist: Sara Smith
Hair: Alan White
Make-up: Kellie Stratton
Producer: Brooke Smith
Head of Brand: Nic Briand
Art Director: Olga Okun
Creative. On-set Art Direction.
Prep and Post Direction.
Photographer: Hannah Scott-Stevenson
DOP: David Child
Stylist: Sara Smith
Hair: Alan White
Make-up: Isabella Schmid
Producer: Brooke Smith
Art Director: Olga Okun
APG & Co Team–
Brand Marketing Manager: Rachel Dougan
Head of Brand Jag: Samantha De Kauwe
Creative. Art Direction.
This campaign celebrates Australian summer through that feeling of bliss we find ourselves in when lost in the moment. We eat, we play, we dance, we get dressed up and down, whilst surrounded by the people we call ‘home’.
Photographer: Georges Antoni
DOP: David Child
Stylist: Sara Smith
Make-up: Kellie Stratton
Producer: Brooke Smith
Head of Brand: Nic Briand
Creative. On-set Art Direction
Prep and Post Direction.
Campaign Film
As a mother today, you're a lot more than a traditional caregiver role. You wear countless hats from role model and mentor to coach, stylist, entertainer and much more. This campaign celebrates the enormous diversity of skills required to be a mother today.
Photographer: Georges Antoni
DOP: David Child
Stylist: Sara Smith
Hair: Alan White
Make-up: Kellie Stratton
Producer: Brooke Smith
Head of Brand: Nic Briand
Art Director: Olga Okun
Creative. On-set Art Direction.
Prep and Post Direction.
Photographer: Simon Lekias
DOP: David Child
Stylist: Sara Smith
Hair: Michele McQuillan
Make-up: Kellie Stratton
Producer: Brooke Smith
Head of Brand: Nic Briand
Art Director: Olga Okun
Photographer: Felipe Hernandez
DOP: Calum Riddell
Stylist: Samantha Sorbello
Hair: Michele McQuillan
Make-up: Gillian Campbell
Head of Brand: Nic Briand
Art Director: Olga Okun
Photographer: Felipe Hernandez
Stylist: Samantha Sorbello
Make-up: Gillian Campbell
Head of Brand: Nic Briand
Art Director: Olga Okun