Sportscraft Mother's Day
       
     
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Sportscraft Mother's Day
       
     
Sportscraft Mother's Day

Campaign

Creative. On-set Art Direction
Prep and Post Direction.

As a mother today, you’re a lot more than a traditional caregiver role. You wear countless hats from role model and mentor to coach, stylist, entertainer and much more. This campaign celebrates the enormous diversity of skills required to be a mother today.

Photographer: Georges Antoni
DOP: David Child
Stylist: Sara Smith
Hair: Alan White
Make-up: Kellie Stratton
Producer: Brooke Smith
Head of Brand: Nic Briand
Art Director: Olga Okun

220218_SPORTSCRAFT_MOTHERSDAY_22_04_1487_FINAL.jpg
       
     
EM_220218_SPORTSCRAFT_MOTHERSDAY_22_04_1535.jpg
       
     
220218_SPORTSCRAFT_MOTHERSDAY_22_03_1227_FINAL.jpg
       
     
EM_220218_SPORTSCRAFT_MOTHERSDAY_22_08_3560.jpg
       
     
220218_SPORTSCRAFT_MOTHERSDAY_22_08_3225_FINAL.jpg
       
     
EM_220218_SPORTSCRAFT_MOTHERSDAY22_01_0472.jpg
       
     
220218_SPORTSCRAFT_MOTHERSDAY22_01_0445_FINAL.jpg
       
     
220218_SPORTSCRAFT_MOTHERSDAY_BAU_22_02_0637_FINAL.jpg
       
     
220218_SPORTSCRAFT_MOTHERSDAY_22_02_0899_FINAL.jpg
       
     
EM_220218_SPORTSCRAFT_MOTHERSDAY_22_05_1997.jpg
       
     
EM_220218_SPORTSCRAFT_MOTHERSDAY_22_06_2111.jpg
       
     
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EM_220218_SPORTSCRAFT_MOTHERSDAY_22_06_2695.jpg
       
     
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